The Real Deal is a line of Tarp hats are handmade in a remote small town in rural Brazil from recycled canvas tarps that once stretched across the beds of cross-country cargo trucks hauling open freight. These unique hats use recycled tarps in an effort to cut down on the wasting of the world’s resources – and yes, also because they happen to look really, really cool.
The fabric in the Real Deal Brazil hats most likely has traveled from the Amazon out to São Paulo and back again, slogging through sudden deluges of blinding rain, and being baked and broiled in scalding heat, whipped by harsh salt winds, assaulted by road debris and sometimes even stamped upon in Portuguese with waterproof black ink.
Which is to say there’s nothing you can do to these one-of-a-kind hats and bags that hasn’t already been done before. So don’t worry about taking care of this hat – it will take care of you.
And that’s not hype, that’s real. The Real Deal.